Leading with relationships
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Everything is about relationships
People today are more connected than ever. As one of the first IT distributors in Vietnam, Win Technologies is in the business of building a network of resellers and solution providers for customers.
Just as Win Technologies is a Microsoft partner and invested in MPN, they also create their local network of partners who sell Microsoft solutions to customers through Win Technologies.
With the global transition to cloud services, Win Technologies realized that their network of partners had an opportunity to add value to their customers by increasing security and reliability, and could scale their recurring revenue with more premium services.
Enter Tran Chi, the Cloud Unit Director for Win Technologies, who is responsible for sparking local partner interest in offering new cloud services. Tran explains, “Most IT partners in Vietnam have relationships; it’s a very relationships-driven market.”
In Vietnam, the community-oriented culture of small, interconnected small businesses runs on relationships. People build trust in the solutions they’re used to, and know that they can count on their business partners to keep their IT working.
Even before their customer market demonstrated a shift toward the cloud, Tran began the conversation with their partners to increase their technical presales and deployment expertise and develop their business model to plan for the future.